Today's Featured Blog Posts
Could you borrow the smartest thing I ever did?
"After querying our database for 20 loyal donors who had given over $250 a year during the past five years, I wrote a letter of introduction asking why they had supported the organization. I sent it out, along with a brief survey and a stamped, self-addressed envelope. Eighteen responded. Several sent in checks, although I hadn't asked for money. Three became major donors." Click here to read the full post.
Trying to Brand Over Problems Only Makes Matters Worse. The Cautionary Tale of Qwikster.
"Companies shouldn't be too quick to abandon the brand equity of their flagship brand(s). Companies shouldn't underestimate the ability of a brand to shift its focus and relevance. And companies shouldn't presume that 'branding over' an unpopular pricing change (or any significant change that is likely to be unpopular among customers) will somehow make an unpopular message easier to swallow." Click here to read the full post.