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Could you borrow the smartest thing I ever did?
"After querying our database for 20 loyal donors who had given over $250 a year during the past five years, I wrote a letter of introduction asking why they had supported the organization. I sent it out, along with a brief survey and a stamped, self-addressed envelope. Eighteen responded. Several sent in checks, although I hadn't asked for money. Three became major donors." Click here to read the full post.
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