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10 Relationship-First Mobile Marketing Best Practices
"… not a week goes by where mobile isn't grabbing headlines — like last week's announcement by Orbitz highlighting the fact that smartphones now account for one in five of all its bookings. But those headlines aren't always positive — like when news came out that Papa John's is facing a $250 million spam lawsuit related to blasting customers with illegal text messages. The suit once again reminds us that mobile is a highly personal channel and marketers interested in leveraging mobile to build a community must now, more than ever, take a relationships-first approach. So how do you build a relationship and community around SMS? Here are some tips." Read the full post.
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