Today's Featured Blog Posts
A 50-Point Checklist For Creating The Ultimate Landing Page
"You think your landing page is top-notch, right? Maybe. Perhaps. Probably not. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. But it doesn’t have to be that way." Read the full post.
10 Relationship-First Mobile Marketing Best Practices
"… not a week goes by where mobile isn't grabbing headlines — like last week's announcement by Orbitz highlighting the fact that smartphones now account for one in five of all its bookings. But those headlines aren't always positive — like when news came out that Papa John's is facing a $250 million spam lawsuit related to blasting customers with illegal text messages. The suit once again reminds us that mobile is a highly personal channel and marketers interested in leveraging mobile to build a community must now, more than ever, take a relationships-first approach. So how do you build a relationship and community around SMS? Here are some tips." Read the full post.