Today's Featured Blog Posts
Is Instagram Useful for Nonprofit Marketing?
"There are some nonprofits, early adopters, experimenting with Instagram. I’ve been following charity:water that has been posting a photo of the day. But charity:water’s CEO, Scott Harrison, is also using it quite skillfully to share imagery about his organization’s work. Like many nonprofit leaders and staffers, Scott is “mixing up the personal with the professional brand.” I think instagram is a terrific platform to do that — if you have a culture that is comfortable with mixing it up and, of course, people who like to share photos." Read the full post.
Friend-to-friend fundraising works — so why aren't you doing it?
"I’m a pretty passionate advocate of nonprofits trying Friend-to-Friend or Social Fundraising techniques for their organizations. Having come out of the health fundraising world, I’ve seen the power of having supporters fundraising on your behalf. Mobilizing an army of passionate advocates for your organization can tap into thousands of dollars in unseen funds and link your organization to hundreds — if not thousands — of new supporters. So why does this technique seem to be the domain of heath organizations alone?" Read the full post.