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Freshen up your message by focusing on something "new and improved," a "limited time offer," a "buy one get one" or urgency. Go back to Marketing 101, Van Diest said. This means considering the four Ps: product, placement, price and promotion.
Your product is what is given in exchange for support; placement is where you let people participate; price is the amount you’re seeking from supporters; and promotion is how you reach out to people. Are you articulating these things well?
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- Companies:
- Blackbaud
- People:
- Allison Van Diest
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