Tips From the Tops on Keeping Fundraising Fresh
* Chuck Longfield, chief executive officer, Target Analysis Group, and winner of the Lifetime Achievement Award (Agency): In some ways, my chosen profession forces me to stay fresh. Marketing techniques, as well as technology, are both continually changing. There is no end to great ideas for raising more money, yet most of these ideas require support from technology to successfully implement. Before you deliver the last software feature, the fundraiser is already drafting plans for the next feature. When you answer the last request for information, there is another to be answered. I truly believe that we are on the verge of real breakthroughs in the role that information technology can play in improving fundraising practices. I’m more jazzed up than I’ve ever been.