Are You Teasing Me?

If my mail is any judge of the state of the industry, the outer envelope is an often-ignored element of the direct-mail package. Insist on a hard-working carrier — one that safely transports your mailing to the donor’s mailbox, but also demands to be opened.

Pamela Barden is the creative juice and the copywriting machine behind PJBarden, Inc. You can follow Pamela on Twitter @pjbarden.