The World's First Lottery Where Players Choose Their own Charitable Donations Released

LONDON, March 26, 2009 — Today marks the arrival of PlayOTTO.com (http://www.playotto.com), the world's first lottery to enable players to choose which charities receive their donations. This innovative online lottery also offers the world's largest ever starting jackpot of EUR25,000,000, which will continue to increase and rollover until a lucky winner is found. PlayOTTO.com also offers the world's largest virtual scratchcard jackpot of EUR5,000,000.

The launch coincides with the release of YouGov research findings commissioned by PlayOTTO.com, which has found that an overwhelming 72% of British adults want the right to choose where their charitable contributions from playing lotteries are donated - something that no lottery has offered until now.

Charities that look for cures to diseases were the most popular, with almost a third (32%) of Britons stating they are most likely to donate money to such causes. Charities that help local causes were the second most popular with 16%, followed by charities that protect animals (11%).

"With over 750,000 charities worldwide, PlayOTTO.com believes that it's a player's right to choose which causes receive their charitable donations, says Hans Eirik Olav, Head of PlayOTTO.com. "The results of our research show an overwhelming proportion of the British public echo our beliefs and want donations to be democratised. Many people hold particular charities close to their hearts and we want to ensure that they can help these worthy causes whilst having fun, earning money themselves and potentially scooping one of our world-leading jackpot prizes."

Have Fun
PlayOTTO.com creates a fun-filled environment for players, offering a huge range of opportunities to win both on an individual and group basis:

- PlayOTTO.com offers the world's largest starting jackpot of EUR25,000,000 and every ticket bought offers a 'second chance' at the jackpot - simply purchase a ticket and if you don't win, your numbers will automatically be entered into the next draw for another chance to scoop the jackpot.