The Frontier of Social Media and Fundraising: What to Expect?
Lastly, creativity will help you stand out from the crowd. Charity: water is well-known for its Twitter-originated fundraising events (or Twestivals), but you won’t replicate its success by mimicking its campaigns — there are only so many Twestivals you can have. What made its campaign successful was the creativity, and it snowballed as a result. You can buy books about what works in direct mail, and you can even buy books about how to run e-mail campaigns, but social media is still in its frontier days, so there’s a chance to get seen and heard by doing something different.