The FeedRoom Helps The Humane Society of the United States Extend Their Online Video Library to Millions of iPhone Users
"The FeedRoom has been a great partner for us in so many ways," adds Loftus. "In one case, we needed an easy way for our viewers to offer their support, when affected by a video. Our FeedRoom account manager suggested adding a 'Take Action' button on the player, and now the Studio publishing interface allows us to customize each video with its own call to action. Clearly, the work we do to get the word out through online video enables us to have additional victories, and impact."
Established in 1954, the work of The HSUS is to protect all animals from suffering. The organization has successful campaigns to combat the worst abuses of factory farming, and to end once and for all dogfighting and cockfighting. It has mobilized people from around the globe to demand an end to Canada's notorious killing of baby seals for the fur trade. The HSUS is in the forefront reining in the cruelties associated with puppy mills and wildlife abuse. They also operate a sprawling network of sanctuaries for needy animals. It serves the nation as the lead disaster-relief agency for animals, and it operates a veterinary services program that provides no-cost services for tens of thousands of dogs and cats in rural regions throughout the country and around the world.
"The convergence of smartphone technology and Web 2.0 marketing strategies is exponentially expanding the communications environment for our customers," said Mark Portu, President and CEO of The FeedRoom. "Within the next 6-12 months, we anticipate enormous demand for mobile video with the rapid proliferation of iPhones, in particular. We are delighted to help our customers become first movers in this new era, and proud to support the efforts of The Humane Society and other forward-thinking organizations."
About The FeedRoom
The FeedRoom is a pioneer in online video communications, and a market leader in live streaming video and digital asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife and The Pentagon rely on The FeedRoom's expertise to help engage audiences, build brands, monetize content and manage rich media assets more efficiently. For more information, visit www.FeedRoom.com.