By
Jim Hussey
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I really enjoy watching focus groups. Nothing beats being a voyeur behind a two-way mirror, munching on M&Ms, and getting paid for the privilege. And since you’re sitting in a dark room, no one really notices if you nod off for a few minutes.
Aside from my personal enjoyment, there also are many benefits for a nonprofit organization in using focus groups to develop creative strategies, so long as you use the process and the information correctly.
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