The 4 Forever Facts About Fundraising
Trends come and go, but some truths are unwavering, no matter what.
That said, you also need the flexibility and creativity to take advantage of your "golden moments." This is easier to do quickly online. For example, when it comes to light that a gubernatorial candidate has been skipping out on Social Security for her maid, use this news to promote fair labor practices. Similarly, if (God forbid) another tanker tanks, be ready to capitalize on your donor's heightened awareness of your work to protect our oceans.
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