"We are eager to reopen our doors this fall and show our community, and the world, what supporting arts and heritage means," she writes. "And we, quite literally, have Josie Premzell to thank for it!"
We have to admit that we're enamored with folks who really "get" the esoteric and perplexing elements of database marketing. So we like that Moira Kavanagh Crosby, president and founder of full-service direct-response agency MKDM, says that Eliza Temeles "wrote one of the best explanations I've ever read of how to determine statistical validity in direct-response testing, as well as a remarkably user-friendly explanation of how modeled lists are created for direct-mail acquisition."
But that's not the only thing that sets Temeles apart as a Rising Star. According to Kavanagh Crosby, she is a thoughtful and talented data geek who also writes powerful donor communications that rival the work of some of the industry's most seasoned professionals. And, perhaps most importantly, she's a fundraising explorer.
"With donor communication channels evolving so rapidly, it's not enough for fundraising professionals to be expert in the known universe of direct-response fundraising tools and techniques," she says. "We have to venture into uncharted territory and explore emerging ones. More than any other part of what it means to be a good fundraiser today, Eliza is energized by the challenges and opportunities of the post-RFM world of fundraising. She has been the architect of a number of original multilayered and multichannel campaigns, as well as the metrics for evaluating them."
But perhaps her greatest qualification as a Rising Star in fundraising, Kavanagh Crosby says, is that Temeles embraces the ethics, community and legacy of the fundraising profession.
Christina Treat has never been a fundraiser before, yet she has revolutionized Happy Hands Education Center's fundraising efforts, according to Development Director Darla Otto. She was responsible for a 37 percent increase in net profit, 33 percent increase in the number of players and 50 percent more new corporate sponsorships for the organization's annual golf tournament.