Out of the Trenches

Because we all know you work a 40-hour week, right? (Cough, cough.)

Most people get stuck in the trenches and find it hard to get their heads out of the details to look around. But starting with the bigger picture — or at least visiting it periodically — might be a real game-changer. You'll be better equipped to respond to "what if" questions, build buy-in for change when you see it coming and understand how your situation compares with others more realistically.

Let me know what you think. If it works 
for you, please join me in conversation on Twitter 
by using the hashtag #brandraising; I'm 
@BigDuckSarah. FS