Social-Media Checkup

Social media might not be raising scads of money for nonprofits just yet, but it sure is a fascinating study in customer/donor relationships. It used to be that communications with donors/customers was akin to a big ol' megaphone that marketers shouted into and just waited for their one-sided messages to resonate with the masses. But the marketing megaphone has long been retired. Now communications are decidedly two-way — or should be.