Advisers’ Choice Series: What If …

One good fundraising example of such a "predetermined outcome" is donor demographics. Changes in donor population, even if a long way off, can by and large be predicted. So it is possible to consider the effects of life longevity on size of legacies/bequests. But how many charities have developed a real response to the implications of reduced income through bequests as donors find they need the money themselves to pay for advanced health care or residential support?

If you haven't yet included 
scenario planning in your strategic fitness program, you should — or live with flabby thinking and its strategic health consequences.

Bernard Ross is director of The Management Centre (=mc) (managementcentre.co.uk). Reach him at b.ross@managementcentre.co.uk. Quinn McKew is a consultant at The Management Centre (=mc) (managementcentre.co.uk). Reach her at q.mckew@managementcentre.co.uk.