Hitting the Wall

Reverse graffiti. It’s not exactly fundraising, but it is getting one homelessness charity’s message out and about on the streets — and walls — around London.

London-based Crisis is raising awareness with its ballsy reverse graffiti campaign and, after all, from awareness eventually come dollars.

The controversial reverse graffiti guerrilla campaign hit the streets of London to coincide with National Homelessness Sunday, an annual day of ecumenical prayer and action marked on the last Sunday in January by more than 2,000 churches in England, Scotland and Wales.