Regular Giving Grows for Third Consecutive Year in U.K., Fundraising Report Finds
“Commonly charities treat all unpaid Direct Debits as donation cancellations whereas our analysis shows that more than half of all ‘unpaids’ are due to insufficient funds in the donor’s bank account and returned as Refer to Payer, rather than being active cancellations by the donors.
“Our research shows a staggering 62.5% of Refer to Payer unpaids go on pay in the following month. This demonstrates how we should not write off the donation, or the supporter, because of one failed payment but should pursue the relationship.
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