Links to Blog Posts You Should Read!

The Fine Line Between Raising Funds and Raising Ire Via Direct Mail
"If a donor is unresponsive to certain appeals time and time again, don't keep sending them; try a different approach. Otherwise, you risk the chance of alienating them. And for the love of all that's holy, don't send your donors the same direct mailer two days in a row!" Click here to read the full post.