Links to Blog Posts You Should Read!
The Medium Is the Offer
"The offers we present our donors are defined by the medium we select. A double buckslip direct mail package is fine for a $25 annual fund drive, but it's not suited for presenting a complex community development project for $10,000. The richer and more personal the medium, the better suited it is for involved and high-priced offers." Click here to read the full post.
There is an antidote for bad fundraising
"As a sector we’re just not doing well enough. Many nonprofit communications are boring, trite, arrogant and poorly thought through. Often, we make it harder, not easier, for people to support our causes. Whether it is our fundraising and marketing materials, the online donation area of our website, or thanking donors properly, there is a lot of work to be done." Click here to read the full post.