Raising Money Online: Dizzy Pace but Big Benefits for Savvy Nonprofits

But the pace of change and innovation is dizzying. Blogs, podcasts, vlogs, mobile text messages. Last week we were making sense of MySpace and YouTube, and this week we’re hit with Twitter and Joost. How does one plan for success in such an environment?

Here’s the advice I give my clients. Forget about the particulars and focus on the big trends. Pay attention to what people are doing online and why. Then figure out how to use this to tell your story and spread the word. To help get you started, here are three trends and ideas for tapping them: