Yesterday I opened a fat envelope from Donors Choose, an innovative, education-funding nonprofit I’d given to earlier this year. The contents -- a dozen photos of giddy fourth-graders painting on canvases I’d paid for and delightful, hand-scrawled “thank you” notes from the class. That’s Ms. Bolling’s class. When developing a plan to raise money online, you’re not likely to find a better lesson plan than this offline example, courtesy of Ms. Bolling and Donors Choose. They nailed it. Nothing has changed No doubt the Web is a powerful tool for raising money. That’s why I’m an Internet strategist and not, say, a telephone strategist.

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