Putting Donors Center Stage

“The first service a fund-raiser or advisor performs for a donor is to listen to and half-validate the latest alibi, the latest version of “who I am.” The hesitation, the deeper question, get the story moving, and the ending has yet to be written.”

Cubeta says that for each potential donor, there is a story in which he or she is a key figure, whether it be protagonist, or sometimes victim.