Phil Cubeta

“What are donors interested in … ?” That was the question posed by Phil Cubeta in a post last week on his Gift Hub blog. Whatever the answer — be it helping others, self-actualization, honor, giving back, setting a good example, carrying on a family tradition, memorializing a loved one or earning social status — Cubeta says it’s the role of the fundraiser to serve as a mirror to donors’ giving desires. “The first service a fund-raiser or advisor performs for a donor is to listen to and half-validate the latest alibi, the latest version of “who I am.” The hesitation, the deeper question,