How to Succeed in Social Media

4. Choose! At this stage, you’ll have a better sense of whether there’s a need for you to blog or participate more formally in a social network. Be strategic about concentrating your efforts in a few high-yield areas.

5. Be easy to find! Part of social networking is going out and connecting with people. Also make sure your organization’s Web site and social-network pages are easy to find so people can connect to you. Be sure your Web site can be easily located via search engines. If you decide to have a social-networking page, give it an obvious name. Don’t be so clever you don’t show up in search.