The Case for Questioning
Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.
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Five Things to Know About Feasibility Studies
1. Condense the reasons for the campaign and the project it will support to one sentence.
2. Exploit every cultivation opportunity the study presents; talk to those who know the organization and those who don’t, but should.
3. Use fundraising counsel to conduct the study to ensure that interviewees are frank and forthcoming in expressing their views.
4. Take the time necessary to retain fundraising counsel that the leadership of the organization can trust and work with successfully.
5. Listen to the results of the study, and make every effort to address issues raised by the interviewees.
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