Planned Giving: Turning Donor Consideration Into Donor Action

Raising that “extra” money begins with the solicitation of the first gift. Did you know that annual donors or members who become habitual contributors to your organization form the groups with the highest likelihood of becoming planned-gift donors? Furthermore, were you aware that contributors participating in your mission largely through ticketed special events are far less likely to reach their ultimate giving potential? However, season ticket subscribers, particularly at moderate pricing levels, may be among your best planned-giving prospects. Interesting, isn’t it?