Peer to Peer Advanced Speaker Spotlight: Jen Shang

On November 4 and 5, NonProfit PRO is hosting its annual peer-to-peer fundraising conference: Peer to Peer Advanced. Taking place in the heart of Philadelphia, attendees will gain a wealth of knowledge on advanced and innovative peer-to-peer tactics and learn how to strategize for future peer-to-peer programs, learning how to create sustainable programs that will not only engage fundraisers, but retain them, too.

At Peer to Peer Advanced, Jen Shang will lead a keynote presentation, where she will lead us down the path of changing fundraiser identity in order to ultimately increase fundraising, with the major by-product of increased fundraiser well-being.

Jen brings her deep research from the direct response sector to bear on peer-to-peer fundraising. Her work, together with Dr. Adrian Sargent, has redefined how the industry approaches direct response outreach, leading to significant increases in revenue and constituent well-being.

She is co-director of research at the Philanthropy Centre in the UK and co-founder of the Institute for Sustainable Philanthropy.

When it comes to better engaging constituents year after year, Jen says, “I think one of the key things that nonprofits can break through in the coming few years is to really dive deep into understanding the identities of their constituents and to steward them in ways that can deliver genuine meaningfulness through their engagement with the nonprofits. Our research showed that even simple changes in language used in communications can have the impact of doubling participation repeated over time. I can only imagine what would happen if nonprofits take heart to the stewardship of their constituents' identities and penetrate their practices with this way of thinking.”

If you’re interested in learning more about fundraiser identity (and engage in more next-level peer-to-peer thinking), secure your spot at Peer to Peer Advanced. Click here to learn more.