Fundraising Letters That Work

The reply form follows up on the letter and brochure by noting that charter members will be recognized on the museum’s honor roll. Besides the website, all of these names will appear on a board at the museum, another appeal to flattery and pride.

In February 2013, an effort was tested with a personalized teaser in a handwritten font: “[First name] Take a look at the FREE gifts enclosed!” Aside from that, the package is identical to the control mailing.