What I Learned On My Spring Vacation (Part 2)
Today, the organization has only four brands, and each one builds on a central theme. Its main logo is reminiscent of the Brazilian flag but has a large corner of the green background torn away, representing the deforestation the organization is working to reverse. Now a Brazilian who has the SOS Mata Atlantica branded credit card from a nationwide bank will recognize that it's the same organization that is carrying out the public-policy campaign and teaching school children the importance of planting trees.
ACER Brasil, which whelps children living in slums succeed in school, careers and relationships, is determined to measure outcomes. Non-government organizations in Brazil have long focused on process more than results. ACER, by contrast, looks at the difference made in the lives of the people it serves. One way this manifests itself is that the ACER board is focusing on sustainable ways to change the situation in which people find themselves. For example, teenagers living in difficult situations work with a coach who helps them create and then execute a plan to improve their lives and the community. This helps ensure that ACER is investing in solutions that work in real life, not just on paper.