The 4 Stages of PLAN
4 ways to make sure your fundraising stays on track
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Your program staff is launching a new initiative in October? Great! How will you communicate that to your donors so they can share in the excitement? You want to incorporate e-mail appeals using best practices that you learned about in a webinar? How can you do that and still have money left to accomplish your plans for the last few months of the year? Wise adjustments that are thought through can mean a budget that stretches to cover the entire year.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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