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Question 2: Are we constantly making a good case to give?
Donors forget. They aren't focused on our mission 24/7. So we have to remind them — over and over — that we are doing important work and their gifts are needed and do make a difference. Newsletters should report on the great progress but also reaffirm that the job isn't done and there is more we can do. Direct mail and e-appeals should ask for a specific amount to do a specific thing.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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