Losing Control?
Package fails to make use of powerful stories that drive MADD.
That said, this MADD effort is obviously working, since it’s been received in the Who’s Mailing What? archive since 2001. But is it doing well? Or is it time for a new control? The answer could lie in the second paragraph of Wendy’s letter:
“You see, with everything that’s happened, we’ve seen a serious decrease in contributions, and we’re worried that some of our life-saving programs will suffer in the months ahead.”
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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