Officials Pumping Up Oaks Attendance With Partnerships

LOUISVILLE, Ky., March 12, 2009, WLKY — With a sagging economy also affecting horse racing, there's a new push tonight to pump up attendance at the Kentucky Oaks.

On Wednesday, Churchill Downs executives announced three new partnerships designed to bring more people to the track.

Specifically, they're targeting women, and have included the new tag line, "Ladies First."