Let Your Rock Stars Sing Your Praises on Social Media
These are your organizational rock stars, and these are the people you want to talk to, get to know and engage. The power of an endorsement or recommendation from someone who believes as fiercely and wholeheartedly as the rock stars I've been fortunate enough to know is invaluable. Using social media, they create brand recognition, awareness and credability for an organization and then first-hand carry that message to their individual online communities.
Engaging your rock stars
How do you activate your rock stars? Start by messaging them personally. Ask them what their personal ties to your organization and its mission are. Most rock stars have a personal reason or stake in what you do; find out what that is, and you will be able to know how each rock star can best advocate on behalf of your organization. Once you establish that connection, ask them to be ambassadors of sorts for your cause by doing the following:
- Post updates on their Facebook profiles about what great work your organization is doing and why others should support you.
- Tweet links to your cause with endorsements of the good work that is being done.
- Post links to news articles or press releases relevant to your cause to their fan or Twitter pages.
- If they are bloggers, ask them to write about your organization and why they endorse it, and at the same time encourage their readers to do the same by linking that page to your official Web site or your organizational blog.
- If they use Facebook, write notes about why your organization is important to them and tag all their friends in the note so they are sure to read it.
In the social-media world, I look at my rock stars very similarly to how most organizations look at major donors (though they might not have given a dime). I get to know them, make sure they know how much they are appreciated, and give them the tools they need to go out and evangelize the cause they care so much about.