Study: 19,000+ Nonprofits Attracted High-Net-Worth, Multichannel Donors of All Age Groups in 2014
Average donation. Crowdfunding donors are generous. The average online donation amount was $139.16, and the average total donation (including offline gifts, distributed matching funds and prize pools) was $211.51.
Success attracts more success. North Texas Giving Day raised $3.5 million in its first event and $26.3 million in its sixth event and is still attracting 26% new donors. Columbia Giving Day raised $6.8 million in its first event and $11.1 million in its third event, a 63% increase.
“Giving Days and Crowdfunding events have tremendous momentum and staying power,” said Dan Gillett, Kimbia CEO. “They create awareness and excitement, a sense of urgency for giving, attract many new steward-worthy donors, and leverage the fact that online giving continues to grow faster than traditional giving. Whether implemented as a standalone campaign or as an addition to an annual campaign, these high ROI campaigns are fast becoming a fundamental element of development and advancement plans.”
Copies of the report can be downloaded here anytime, or requested at Kimbia booth #500 during the Nonprofit Technology Conference from March 4-6, 2015 in Austin, Texas, and booth #522 during the AFP International Fundraising Conference from March 29-31 in Baltimore, Maryland.