Nonprofit Organizations Lead the Way in Social Media Adoption According to Society for New Communications Research Chair Dr. Nora Ganim Barnes and Eric Mattson of Financial Insite

Palo Alto, California, June 29, 2009 — The nation’s largest nonprofit organizations have outpaced corporations and academic institutions in their adoption of social media, for the second year in a row, according to a new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities.” The study was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.