Nonprofit Fundraisers Personalize Donor Outreach with ResultsPlus 10 from Metafile

Rochester, MN, June 2, 2009 — Metafile, creator of fundraising software solution ResultsPlus, is empowering nonprofit organizations to build crucial personal relationships with thousands of donors simultaneously with the release of its newest fundraising software solution, ResultsPlus 10.

The primary challenge experienced by many nonprofit organizations is often rooted in limited funding and resources. As most of the money a nonprofit generates funds the organization’s mission, there is often little left over for operational expenses such as the manpower needed to build personal relationships with multiple donors.

“Successful fundraising requires nonprofits to build personal relationships with as many donors as possible,” states Mark Gerber, regional account representative with Metafile. “More donors mean that each of a nonprofit’s outreach campaigns is afforded more chances of success, while personal relationships help a organization to resonate its mission and encourage further support.”

ResultsPlus 10 fundraising software was designed to empower nonprofit fundraisers to build personal relationships with any number of donors. Nonprofit fundraisers are able to use both broad and specific search fields to locate donors and, at a glance, review details ranging from the fairly common to the incredibly detailed.

“In the nonprofit world every bit of donor data holds importance,” continues Gerber. “The most successful nonprofits build relationships with their constituents. They do this with team members who listen to constituents and record details about their donors for later reference…from causes they support to the name of their favorite pet. ResultsPlus 10 makes recording and retrieving this information simple, whether looking at one constituent’s information or a large number of constituents’ information.”

One of the most common forms of communication leveraged by nonprofits, and an important fundraising tool, is the creation, printing, and sending of letters. These letters may be outreaches tied to specific campaigns, acknowledgment letters, or calls to action. ResultsPlus allows fundraisers to effectively create custom letters and emails to custom mailing lists, eliminating the need to blanket all constituents with the same message.