New Survey Is First To Examine Nonprofit Industry's Use of Social Networking
"More nonprofits are recognizing the value of social networking as a way to better engage and energize supporters online," said Bob Cramer, CEO and Co-Founder of ThePort, a social media solutions provider that has worked with such leading nonprofits as CARE, Easter Seals and Sierra Club to enrich their websites with social networking features. "While many nonprofits are taking advantage of commercial networking sites like Facebook, others are seeing even more distinct benefits in hosting their own social communities."
According to Jeff Patrick, President and Founder of the interactive agency for nonprofits, Common Knowledge, "Social networking is taking hold in the nonprofit sector, with plenty of groups experimenting and some nonprofits growing large online communities. Our industry is beginning to see the potential, and the survey demonstrates nonprofits' commitment to increased staffing and budgets to help realize that potential. We're clearly on the cusp of a new wave of innovation and productivity in the nonprofit industry."
The complete social networking survey report can be downloaded without charge. To access the report, go to http://nonprofitsocialnetworksurvey.com/.
NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.
NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community. For more information, visit www.nten.org.
About Common Knowledge
Common Knowledge, an interactive agency founded in 2002, provides comprehensive services for online fundraising, advocacy, marketing, communications and social networking to nonprofit organizations that need to leverage the Internet more effectively to further their mission. Its base of nonprofit clients includes Arthritis Foundation, Sierra Club, Operation Smile, International Fund for Animal Welfare, Partnership for a Drug Free America and others. For more information, visit www.commonknow.com.