New Capital One Card Lab Connect Program to Help Nonprofits Enhance Fundraising Efforts

Through an easy-to-use online tool, nonprofits can register for Card Lab Connect, create a series of up to three uniquely designed credit cards for their organization, and use online tools to encourage their supporters to apply for the affinity card. All rewards earned on these cards, including one percent of net purchases and an additional $25 with the first purchase, go directly to support the affiliated nonprofit organization. There are no complicated contract negotiations, no member quotas and no exchange of membership/mailing lists as is the case with most other affinity programs.

“Nonprofits today are looking for innovative ways to increase donor support to meet the demands of a tough economy,” said Bill Strathmann, CEO of Network for Good, a leading provider of online fundraising services and how-to resources for nonprofits. “The Card Lab Connect program provides nonprofits with free marketing tools and a convenient new channel to reach, engage and mobilize their supporters.”

Card Lab Connect has already been through a successful pilot phase, which allowed a select number of community-based nonprofit organizations to test the program. Pilot organizations reported that the program not only helped them raise funds but also helped to raise their profiles through the custom card design feature.

"The Capital One Card Lab Connect program provided a simple and effortless way for our supporters to donate, increasing our ability to fundraise and getting ‘Dravet syndrome’ out there and known to people who would otherwise not come across it,” said Mary Anne Meskis, Executive Director of IDEA League.

To learn more about Capital One’s Card Lab Connect, visit www.cardlabconnect.com.

2009 Capital One Card Lab Connect Charitable Giving Survey Methodology
The findings reported in this release are from a telephone survey conducted by the opinion research firm, Braun Research of Princeton NJ. The survey was sponsored by APCO Worldwide of Washington DC. Braun Research completed 1000 interviews with adults, age 18 or older nationwide in the 48 contiguous United States. The interviews were conducted between May 13, 2009 to May 16, 2009. The margin of error for this study is ± 3.09 percentage points for each group at the 95% confidence level. Interviews were monitored at random.