New Book and Companion CD Takes New Approach to the Campaign Feasibility Study

Hubbell pulls back the veil from consulting processes and outlines study data collection and content analysis techniques, determining the goal, and preparing and presenting the report and recommendations. That is a new and welcome perspective.

The book guides the reader on how to address several crucial elements of the study, including: a) determining who and how many to interview; b) scheduling and conducting staff-led interviews that deepen prospect and donor relationships; c) asking the right questions to elicit answers that will help you plan your campaign; d) analyzing the findings and setting the campaign goal; and e) attracting and retaining top development staff through study participation.

Hubbell concludes with his perspective on the future of the campaign feasibility study. Serious practitioners will find value in the enclosed CD, containing document templates to give the reader a jump-start on planning their staff-led study.

The book is currently available at Amazon or through On The Cusp Publishing at www.OnTheCuspPublishing.com

Publisher: On the Cusp Publishing, P.O. Box 510257, Milwaukee, WI, 53203; (800) 805-7086; fax: (800) 805-7086; http//:www.OnTheCuspPublishing.com; 112 pages + CD; $49.95; ISBN 978-0-615-24378-8.