NEED — the Humanitarian Magazine — Launches "Screw the Man, Save the World" Campaign
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MINNEAPOLIS,%20MN,%20June%204,%202009<%2Fstrong>%20—%20No%20bailout%20is%20coming%20for%20independent%20media%20publications.%20In%20an%20industry%20that%20will%20reinvent%20itself%20or%20become%20obsolete,%20NEED%20magazine%20is%20eliminating%20commercial%20advertisements%20from%20its%20pages%20in%20favor%20of%20an%20entirely%20subscription-based%20fundraising%20model.%20If%20successful,%20the%20humanitarian%20magazine's%20nationwide%20"Screw%20the%20Man,%20Save%20the%20World"%20campaign%20could%20transform%20business%20models%20and%20mean%20the%20end%20of%20print%20advertising.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fneed-humanitarian-magazine-launches-screw-man-save-world-campaign-407944%2F" target="_blank" class="email" data-post-id="7575" type="icon_link">
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In appreciation of its readers' efforts, NEED has partnered with PLAY it Forward Adventures to give away one volunteer excursion per 5,000 new subscribers. Winners can choose from one of three trips to Central America in 2010. "NEED tells stories of people doing good in the world and we provide opportunities for people to have stories to tell," says PLAY it Forward Adventures founder Jodi Nelson. "Collaborating on a grassroots marketing campaign is perfect for both of us."
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