More Donors Are Giving Through Appreciated Assets, Data Shows

Infinite Giving, a registered investment advisor exclusively serving nonprofits, published its second annual State of Nonprofit Asset Gifts Report, revealing a meaningful and growing shift in how high-capacity donors are choosing to give. The report draws on Infinite Giving's own donation data from 2025, alongside national research on giving trends, tax policy changes, and the accelerating Great Wealth Transfer.

"We continue to be impressed by the generosity of giving partners who give from their wealth," said Karen Houghton, Infinite Giving’s CEO & Founder. “The generosity is there. The nonprofit’s infrastructure to receive it often is not. That’s where we can help."

According to Federal Reserve data, a record 33% of the total wealth of the U.S. household sector was in stocks at the end of 2025. Tax policy shifts from the "One Big Beautiful Bill" (OBBB), passed in 2025, also reduced the per-dollar tax benefit of cash gifts for major donors and further increased the relative advantage of asset-based giving.

Coupled with data from the Fundraising Effectiveness Project, noting how total charitable giving increased 5% year over year, but the number of unique donors declined by 3.6%, perpetuated a multi-year trend of fewer individuals contributing significantly larger gifts.

“The question is no longer whether this giving is coming. The question is whether your nonprofit organization will be ready to steward it," Houghton said.

Key findings from the annual State of Nonprofit Asset Gift report include:

• Asset Gift Volume - In 2025, Infinite Giving processed millions of dollars in asset gifts, including:
  • Stock Gifts:
    • Average stock donation: $32,064.82
    • Largest single stock gift: $3,153,549.00
  • Cryptocurrency Gifts:
    • Average crypto donation: $11,851.65
    • Largest single crypto gift: $309,511.76
• A case study in “More Ways to Give Washington’s National Parks Fund received a stock gift exceeding $100,000 through an Infinite Giving donation page
  • The donor was a first-time contributor with no prior relationship with the organization — no staff outreach preceded the gift;
  • The stock giving option on the website prompted it entirely, demonstrating how technology can help to unlock transformational generosity

“Every day, our team analyzes the transactions made through our non-cash donation pages to look for what the numbers are actually saying. Not just the headlines, but the story underneath,” Houghton said. “This year, that story is impossible to ignore. Donors are ready, they are generous, and they’re looking for a way to give from their assets.”

Access the "2026 State of Nonprofit Asset Gifts Report" here.

Source: Infinite Giving