Meet Our Advisors: Jo Sullivan, ASPCA
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Who are your heroes/role models? “Henry Bergh — our founder. He stood up for animals in a time that nobody else did. Founded in 1866 — you can imagine what else this country was facing. His bravery to take on animal issues is inspirational.”
What’s the best advice you can give your fellow fundraisers? “It’s not a program for ‘one.’ Think big and always look for new channels. If you build your customer-service team well on the back end, the program can have a broader sweep in fundraising.”
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Melissa Busch
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