A Driving Force
FS: What do you think are the keys to the success of the vehicle-donation program and what has contributed to its growth?
MA: I believe there are two keys to the success of the vehicle-donation program. The first is a high-quality program with people being the cornerstone. [Program coordinator] Casey Joyce’s friendly and responsive approach has resulted in repeat donors and word of mouth being our largest source of referrals for current donors. In addition, we have always communicated honestly to people that their donation’s only value is through resale and that their donation’s value will be less than what they expected due to new tax laws.