Make Privacy a Public Matter

The nonprofit/constituent relationship is a precious bond. Verclas says it’s important for organizations to put all their cards on the table with constituents and keep them informed.

“It’s in your best interest as an organization to never surprise your constituents. If they are unpleasantly surprised by anything that you do, how likely are they to give you support in any way or act on requests for action?” she says.

Putting a privacy policy out in the forefront of those who support your cause not only nurtures trust, it also reflects a level of professionalism.

“For nonprofits, there’s that social responsibility that you have. They occupy a very precious space in society overall,” Verclas says. “You have to live up to it with good work and a very professional, extremely trustworthy manner in which you operate.”

Katrin Verclas can be reached via www.nten.org.