The nonprofit/constituent relationship is a precious bond. Verclas says it’s important for organizations to put all their cards on the table with constituents and keep them informed.
“It’s in your best interest as an organization to never surprise your constituents. If they are unpleasantly surprised by anything that you do, how likely are they to give you support in any way or act on requests for action?” she says.
“For nonprofits, there’s that social responsibility that you have. They occupy a very precious space in society overall,” Verclas says. “You have to live up to it with good work and a very professional, extremely trustworthy manner in which you operate.”
Katrin Verclas can be reached via www.nten.org.