NTC Roundup: Major Gift Fundraising and Social Media

If I asked a group of major-gifts fundraisers to tell me the first “opposite” words that come to mind when I say “major gifts,” chances are many of their responses would be some variation of “social networks.”

The fast pace and apparent shallowness of sites such as Facebook, YouTube and Twitter, as well as blogs and other online communities, seem to be the antithesis of what major-donor fundraising is all about.