Check out the present
You can't always get to a project location (trust me, I could hardly run to Bangladesh anytime I needed to be re-inspired), but maybe you can somewhat replicate that experience while sitting at your desk.
First, put away the budget reports and statistical reporting from your program sites. They are full of great information but might not inspire a fundraiser to greatness. Instead, call someone (or Skype, chat on Facebook, however you want to connect) who is working at the program level and ask what really has her excited right now. Push for details. What does the student like to eat for lunch? When the bear cub was reunited with its mother, what was the reunion like? How did the program person feel right then? What flowers are blooming in the prairie that is being restored?
Look, as well, at the websites of other nonprofits doing similar work to yours. What are they excited about? That just could jump-start your own inspiration.
Visualize the future
What is going to be different because of the money you raise from this project? Think specifically, not the generic "the world will be a better place" difference.
If possible, go for a walk or at least go breathe fresh air for a few minutes. Change your location. And then let the fantastic future you are helping make possible re-inspire you. For just a few minutes, forget about budgets and production calendars. Instead, focus on why you are doing the work you do.
It's hard to be always "up," so when you need inspiration, look to the past, present and future. Like a jolt of caffeine, sometimes that is all you need to dream up the next great fundraising idea — or maybe a new doughnut flavor.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.





