Looking Back: What Does Your Board Need to Know About Direct Mail?
FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year. This November 2007 article, "What Does Your Board Need to Know About Direct Mail?" by Willis Turner, helps you explain the importance of your program, in language you don’t have to be a mail nerd to understand.