Looking Back: Tag(line)! You're It!
FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
In this feature, "Tag(line)! You're It!," from September 2007, copywriter and creative consultant Richard DeVeau explains why that little statement underneath your organization's name has to be powerful and to the point.